Second Life Marketing Stuff

April 19, 2007 at 9:28 am (Second Life)

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Here’s a little article written by Wagner James Au, who writes New World Notes, about marketing in Second Life. Interesting how he mentins how most people don’t respond to the brand initiatives however SL residents continue to create their own huge events / brands. I think this bounces back to what Gerd Leonhard (and everyone else is saying) about consumers becoming producers or as he put it ‘the deers have guns’.

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20 Days To Break A Habit…….

March 29, 2007 at 4:46 pm (Google Earth, John Battelle, Kevin Federline, Rebecca Solnit, Second Life, Wanderlust, Worldwide)

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……….20 days to make one – ok so I know I’ve been crazy slack at blogging recently so I’m really gonna try hard and get back into it although I’d rather be out walking the city listening to tunes. I’ve been reading this book for the past couple of days – Wanderlust: The History of Walking – its soooo good.
First up, I heard about this Keven Federline branded search engine Search With Kevin – its powered by Yahoo and is obviously not aimed at me but I think its a really good idea. The thing I think is interesting is whether or not the people that pay for the branding (Kev’s record label) have access to the search data – imagine that, you’d be able to directly tap into the mind set of your audience – find out exactly what they were up to, or at least things that they’re into. I was chatting to someone the other day who mentioned this guy John Battelle who seems to be some kind of search guru – anyway he calls search engines “databases of intentions” which is a really good term – knowing the ‘intentions’ of your audience surely is one of the most important tools there is so by having your own ‘database’ that your customers use would just be amazing.

Here are a couple of interesting articles from earlier in the year about how Google is maybe planning on moving into the virtual world territory a la Second Life but using Google Earth – articles from Tech Crunch and Google Earth Blog – I don’t know about Google Earth becoming a virtual social type thingy¬† – the great thing about Second Life is that it only exists virtually – who knows, watch this space.

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Lonelygirl, Secondlife and why I can’t burn my brands.

December 5, 2006 at 10:16 pm (Branding, Little Loca, LonelyGirl15, Ninja Tune, Second Life, The Hill88)

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So I’ve been checking this whole LonelyGirl15 thing for a while now and whilst its an amazing concept – multiple characters posting video blogs to create a whole story, letting people who comment on the videos effect the script line there are certain fundamental flaws – whilst towards the beginning of the ‘saga’ it was all quite believeable it has all gotten a bit farcical – a 16 year old runs away from home when her parents are kidnapped by some weird cult and all she does is video blog from a motel about her date with a handpuppet! Seriously there’s more but I won’t go into it just yet – defo check out the article in WIRED here and also the NY Times article here. To be honest though I’m kinda happier watching Little Loca (who is also not a real video blogger) or The Hill88 who is perhaps the best of them all and actually is just some girl from Australia talking to camera.

So Ninja Tune have set up a music video channel in Second Life – its called Ninja TV – there’s a little article on it here. I pitched a similar thing to the magazine that I had my interview with the other day – fingers crossed and all that. There’s an article on CNN about Second Life that I quoted in my interview – its a pretty good article and mentions A Loft hotels who recently opened the first virtual hotel in order to test run the design and functionality of the hotel – oh and of course to build some press hype. Read the article here

In other news I’ve been checking out some of the podcasts on Life In The Middle – its a blog written by a guy called Paul Colman who is the UK brand manager at Yakult (my bacterial brand of choice) and he interviews a bunch of people in the advertising / marketing world – today I listened to an interview with the head of creative at Innocent (the smoothie company) – interesting stuff – you can get it here. Neil Borman chatted about the Innocent sponsored Fruitstock a while ago although I can’t quite remember what he said however you have to marvel at the power of marketing, I never drink Innocent but today after the gym I bought some – it was very nice although I still find the stories about Monkey’s a little silly.

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