The Future Is (Y)Ours

April 18, 2007 at 6:53 pm (Future Of Music, Gerd Leonhard)

So I’ve just been watching these videos of Gerd Leonhard, he who wrote The Future Of Music. They’re really interesting but most of all I love his photos and terms of phrase that uses in the power point presentation – I can’t use PP but I wish I could. You can download the PWC report on Lifestyle Media here. The videos must be a few months old otherwise I’m sure he would have mentioned EA’s new music venture Artwerk. Especially as it ties in with the whole ‘Airplay’ / ‘Netplay’ idea – however he does talk about, in his book, songs that are pre-released on EA games that receive more plays than had they been A-listed at radio – perhaps this should be called ‘Gameplay’.


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